Comments for consumers
This page/column contains information which may be of interest to consumers. The information is based on articles which appear in Australian Prescriber. As Australian Prescriber is written for health professionals, you should discuss any issues raised by this page/column with your doctor or pharmacist. They will be able to give a more detailed answer to your questions by reading the main article.
Australian Prescriber is unable to comment on individual cases or give second opinions.
Pharmaceutical advertising in clinical software
More doctors are using computers to help them write prescriptions. The computer can check that the doctor is not prescribing medicines which cannot be taken together. It also prints a prescription which is easy to read.
Some of the computer programs which are used to write prescriptions are sponsored by drug companies. Adverts may appear on the screen when the doctor is consulting. The patient may also be able to see these adverts.
It is important that doctors are not influenced by adverts when they prescribe a medicine. Therefore guidelines for appropriate advertising with computer programs are required, but are yet to be developed.